KBC 2025

 



M1 - Good _____I’m________ from R SIGHTS Research which is a research organization. Currently we are conducting a survey and for the same we need 5 mins from you. For our internal quality checks we are recording the discussion. Hope it’s fine with you.
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Select State
Please enter Respondent Phone Number
Please enter Respondent Name
Interviewer ID


M2 - Autocode. Please record desposition status.


A - Don’t ask kindly code the state as per the database


B - Do you work for any building materials companies (Like- Cement, Steel, Pipes, Paint, wires, tiles, fittings, steel rods, water proofing chemicals ETC) or do any building materials related work as your main source of income?


Q1 - Preferred Language of Communication between English and Hindi


Q2x2 - Age group?


Q5 - Did you watch the Kaun Banega Crorepati show ( yesterday, day before yesterday )


Q5x1 - Where did you watch the Kaun Banega Crorepati show ?


Q5x2 - Since you watched KBC on both TV and mobile, where you have spent maximum time to watch KBC?


Q6 - Which brands did you notice being advertised, during the show?

NOTE TO INTERVIEWER-Do not prompt for the responses.


Q7 - Did you notice any cement brands being advertised, during the show?


Q8 - Which cement brands do you think were advertised during the show?

NOTE TO INTERVIEWER - Do not prompt for the responses.



Q9 - What are the cement brands are you aware of? - TOM

NOTE TO INTERVIEWER - Do not prompt for the responses


Q9a - What are the cement brands are you aware of? - Spontaneous

NOTE TO INTERVIEWER - Do not prompt for the responses


Q10 - What are the cement brands you would consider to purchase in the future?
NOTE TO INTERVIEWER – Do not prompt for the responses, capture first, second, third mention and so on separately
Pref
ACC
Ambuja
Birla Uttam
UltraTech
Bangur
Shree
Dalmia/Konark
JK Lakshmi
JK super
Lafarge/Nuvoco
Mycem
Prism
Wonder
Rock strong
ACC F2R
ACC Gold
UltraTech Weather plus plus
Ambuja Kavach
Nuvoco Duraguard
Nuvuco concreto
Others (Specify) 1
Others (Specify) 2
Others (Specify) 3


Q11 - Which one brand of cement would you recommend to others? NOTE TO INTERVIEWER – Do not prompt for the responses.


Q12 - We would like to know how do you associate or do not associate below mentioned cement brands on each of the following parameters
UltraTech ACC Ambuja Lafarge/Nuvoco
India’s #1 cement
Recommended by experts
Is a key contributor in building the nation/ nation's progress
Enables me to fulfil my ambition/ aspiration


Q13 - On scale on 1-5 where 1 means “Not at all associate” and 5 means “Associate very strongly”, We would like to know how you associate each of the following parameters
1 – Not at all associate 2 3 4 5 – Associate very strongly
Home is built only once in your life
Cement choice is an irreversible decision


Q14 - Have you ever constructed/constructing the home?


Q14a - Could you please tell me which cement brand you have used/ currently using for constructing your home?

NOTE TO INTERVIEWER – Do not prompt for the responses


Q14b - Which cement brand you used most / primarily

NOTE TO INTERVIEWER - Do not prompt for the responses.


Q15 - Do you live in the city or in the village?


Thank you for your participation. Unfortunately, you did not qualify for the survey.


Thank you for your time! Have a good day.




 


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